Category: Advertising & Marketing
Ways To Earn Traffic In Real Estate Websites.
People are going online to look for homes and to find realtors, and the trend is becoming more popular. More than 80% of home buyers view the websites relating to real estate‘s as the most important source of information recent surveys have shown. When hunting for a house, about 40% of home buyers also go online. Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. This also applies to real estate agents.
Business people in real estate can take several steps to optimize their real estate websites. Having target local keywords is one way to optimize a website. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. The developed local keywords should repeatedly appear on the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. Traffic can be attracted by writing bogs about those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. The reason for this is that they are important on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. Property testimonials need to be included in the video. Adding a video to a page increases the traffic of inbound link by three times according to research.
The fourth aspect is having the website designed to work on mobile devices. Home buyers are increasingly searching for real estate on their mobile devices according to research statistics. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. The web design for the real estate business should have a responsive design to mobile devices.