This is How to Hire a Good Digital Marketing Agency
After only 25 years since the time the Internet became accessible to the public,one finds it hard to imagine of a life without the it. A lot of people across the world are spending a considerable amount of time and resources on the Internet and it is only a company that lives in the past that isn’t trying to connect with their customers in some way using the various social media platforms.
It is considered a norm today for a company to have a well running site that serves as a place where they can meet and engage constructively with their customers.
Attention is now shifting from the traditional marketing techniques to modern digital methods that are cheaper,faster and more effective.
Digital marketing is a technical field and most traditional marketers may not be conversant with the inner workings of of this new way of advertising.
Just how do you go about hiring a suitable digital marketing company that will deliver the kind of results you long for and all within the company’s budget?
The following are some tips that will help you as you plan on hiring your next digital marketing agency for your marketing function:
A good marketing company whether digital or otherwise will be transparent about how they do their business and will not say stuff like “oh,we may not share that.”
Make sure that the company you want to hire has a history that is clean and has not in the past been mentioned adversely in connection with ad fraud. The world has its fair share of companies that masquerade as legitimate and trustworthy but it is your job to make sure you are not caught unawares.
You need to be aware that there are some digital marketers who wouldn’t care that you are bleeding thousands of dollars and all for Bot traffic bought from the so called bot farms The culprits are not always the run of the mill cyberspace crooks,they could be your competitor too!Get the details of the recent earth shattering Wickfire Lawsuit where the suffering company ended up getting a 2.3 million dollar award payable to them by a competing company that had been doing fraudulent clicks in the plaintiff’s site.
Hire a company that has a proven track record as far as generating genuine online traffic is concerned. Be a little skeptical;believe no one until and unless they can show you how their marketing campaigns have generated for other companies the kind of online traffic you want-traffic alone may not be enough,ask them about conversions and see where it goes after that.
These tips are by no means the only ones to consider when hiring a digital marketing agency but they may help you avoid situations of costly ad click fraud-remember the Wickfire Lawsuit?